Shop Dresses

Wedding Gown Guide – How to Shop for Your Wedding Dress

Executive Summary about Shop Dresses by Cori Russell

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Now the time has finally arrived-it’s wedding dress shopping day! But like the rest of the wedding planning process, shopping for a wedding dress is slightly more complex than shopping for your basic pair of slacks. Know what to expect before you hit the stores! First, you must decide where you are going to shop; here are the most common options:

Independently Owned Full Service Bridal Shops

These stores offer a full range of services for the bride and the wedding party, with designers and prices ranging from moderate to high-end.

Couture Bridal Shops

Couture bridal shops represent a subsection of independently owned full service bridal shops. Offering the same range of services, they carry exclusive designer labels at higher-end prices.

Department Stores

Department stores such as Saks Fifth Avenue, Bergdorf Goodman and JC Penny offer wedding gowns, while others such as Lord & Taylor and Hecht’s only offer bridesmaid dresses. These gowns are usually bought off-the-rack; however, your wedding dress may be specially ordered from another store if your size is not in stock. Most of these stores offer in-house alterations.

Discount Bridal Outlets

Discount bridal outlets offer a mix of discontinued national brands and privately labeled merchandise at reduced prices. Dresses are bought off-the-rack, so you may take the gown home the day your purchase it.

Nationwide Bridal Chain Stores

Bridal chain stores manufacture, import, and sell their own private label wedding gowns.

Custom Gown Designers

For a one-of-a-kind wedding gown, you can collaborate with a custom gown designer to specially create a wedding dress just for you.

What to expect once you’re in the shop:

• Many bridal boutiques will not simply allow you to browse through the selection of wedding dresses; rather they will bring gowns to you one at a time.
• Stores typically carry sample sizes (8-10), and the sales associate will pin it to your body.
• Don’t forget that you will have to be fitted – up to 3 times – before your wedding dress fits perfectly. If the store has an in-house seamstress, ask for an alterations estimate.
• Wedding dresses tend to run small, so be prepared to order a size that is larger than you normally wear.
• Keep in mind that any design changes will increase the cost of the wedding gown.

Read our posting about Girls Dress Shoes

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